Bollywood’s 2024 Flops: A Reddit Discussion

Several factors have been identified by Reddit users as contributing to the flops of Bollywood films in 2024:

1. Corporate Bookings: One user pointed out that box office numbers are no longer reliable indicators of a film’s success. Major production houses engage in corporate bookings to inflate these figures, creating the illusion of success. This practice is evident in instances where production companies postpone or shelve projects despite reports of “housefull” screenings, suggesting that films may not be performing as well as the numbers suggest.

2. Financial Struggles: Dharma Productions, a major player in Bollywood, is said to be grappling with financial issues despite its claims of success with films like Brahmastra and Rocky Aur Rani Ki Prem Kahani. This disconnect between reported box office hits and actual financial performance raises questions about the true state of the industry.

3. Oversaturation of Biopics: There’s growing fatigue with the typical biopic formula—an underdog overcoming adversity to achieve greatness, as seen in films like Bhaag Milkha Bhaag and Dangal. Audiences are now seeking more nuanced biographical stories that explore not only successes but also failures, as well as those that challenge gender stereotypes.

4. Competition and Release Timing: Films like Khel Khel Mein struggled due to clashes with other successful releases, such as Stree 2. The timing of a film’s release is crucial, and the recent trend of empty weeks in cinemas, during which older films are re-released, underscores the importance of avoiding direct competition with blockbuster films.

5. High Production Costs: Films like Jigra and Khel Khel Mein may have fared better with lower budgets, giving them more financial flexibility. This highlights the need for cost-effective filmmaking that doesn’t compromise on quality, especially in an increasingly competitive market.

6. Marketing and Audience Perception: Poor marketing and a lack of awareness about films like Maidaan have been cited as major reasons for their underperformance. Additionally, the perception of declining quality in films starring established actors like Akshay Kumar has hurt the prospects of films such as Khel Khel Mein.

While not explicitly stated, there is an underlying suggestion that audiences are evolving, seeking fresh ideas and compelling storytelling. This shift is evident in the appreciation for films like Chak De! India, which deviate from predictable formulas and offer more engaging narratives.